Contrasting Yahoo And Google Search Terms
Yahoo.com released it’s top search queries for the year 2008 on Monday. The results are depressingly typical. Britney Spears sits in the #1 slot with WWE at #2. The rest of the list was populated entirely with pop culture items, the exception being Barack Obama coming in at #3.
On the surface, it’s not particularly surprising that celebrity/pop culture references would dominate search terms. Given how rife our culture is with celebrity news shows and magazines, it’s indicative of our widespread obsession with anything that has to do with our “stars”. That is until you examine Google’s 2007 Zeitgeist top search terms.
A quick glance through Google’s top search terms reveals a stark contrast between the two search engines. The Google user base is far more “tech” savy then Yahoo’s user base. Top Google search terms include iphone, facebook, and daily motion. Google users are clearly interested in gadgets and social networking, where as Yahoo users display an almost rejection of tech interest.
There is certainly a corollary within this stark contrast, as it relates to the symmetrical rise of Google and Yahoo’s fall. The success of any internet entity must be founded upon a customer base that knows how to utilize the web as something more then a digital celebrity magazine.